How to use the markup calculator
- Enter cost (wholesale, COGS, or your full unit cost).
- Enter markup (%)—profit as a percent of cost (40 means add 40% of cost as profit).
- Read selling price, profit, and the implied margin on price in the results panel.
- Start from presets, then edit; copy link to share a pricing scenario.
Example: cost 50, markup 40%
Profit = 50 × 40% = 20, price = 70. Margin on price = 20 ÷ 70 ≈ 28.6%—markup and margin are not the same number.
Markup vs margin
Markup is profit ÷ cost; margin is profit ÷ selling price. For a target margin, use the profit margin calculator. Customer-facing discounts: discount calculator or percentage calculator.
Pricing notes
Fees, tax, shipping, and returns are not modeled—define cost consistently before comparing SKUs.
Frequently asked questions
Is markup the same as margin?
No. Markup is profit ÷ cost; margin is profit ÷ selling price. Same dollars, different percentages. For margin-based pricing, use the profit margin calculator.
What belongs in cost?
Use your fully loaded unit cost—wholesale, packaging, direct labor, etc. Include shipping or fees consistently in your own model.
What does 100% markup mean?
Profit equals cost—selling price is double cost. Cost $50 with 100% markup → price $100, profit $50.
How does this relate to discounts?
Markup sets list price from cost; the discount calculator takes percent off that list price for promotions.
Can I share this scenario with someone?
Yes. Copy link below the form keeps your current inputs so you can share the scenario or save it for later.
Can I model tiered pricing?
One cost and one markup rate per scenario. Run separate scenarios for different SKUs or volume tiers.
Is this tax or invoicing advice?
No. No VAT/GST filing rules—confirm pricing with your accountant.